39%
of surveyed U.S. consumers have used AI for online shopping.
U.S. survey, n > 5,000 · April 2026
Your next customer
is asking AI.
Will it mention you?
AI search optimization helps your brand get discovered in AI answers. We research your buyers’ questions, create content that answers them, check indexing, and report visibility growth.
AI PLATFORMS SHAPING DISCOVERY
ChatGPT
Claude
Gemini
Grok
Perplexity✦ A NEW KIND OF SEARCH •••
Which carry-on is best for a three-day trip under $200?↗
Here are a few options to consider:
A
Lightweight travelFor packing light
↗B
Room for a little moreFor extra flexibility
↗?
Your brand could be hereAre you in the conversation?
↗ILLUSTRATIVE EXAMPLE · NOT A LIVE AI RESULT
DISCOVERY STARTS BEFORE THE CLICK
The shift is
already happening.
Your customers are exploring a new route to purchase. These are signals worth paying attention to.
+393%
growth in AI-referred traffic to U.S. retail sites, year over year.
Q1 2026 vs. Q1 2025Growth, not market share
+42%
higher conversion rate for AI-referred retail visits versus non-AI visits.
100
142
NON-AIAI REFERRALSRelative difference, not a guaranteed result
Source: Adobe, April 2026.
From a page of links.
To a shortlist of options.
TRADITIONAL RESULTS
best carry-on under $200 ⌕
Sponsored result
Shopping directory
Comparison article
Another brand
AN AI ANSWER
“Which option is right for me?”
01A relevant optionWhy it fits your needs
02An alternativeA different fit, explained
Is your brand part of the answer?
When an answer names a few options, inclusion can shape what a buyer investigates next.
Illustrative interfaces. Shortlist sizes vary. Google also includes AI answers; rankings and AI visibility both matter.AI search optimization.
Built around your buyers.
Understand the questions.
Research customer queries relevant to your business category, products, and buying journey.
Create the answers.
Curate and publish useful content that directly answers those questions with clear product information and evidence.
Check access & indexing.
Check that important pages can be crawled and indexed, then address technical barriers to discovery.
Report your growth.
Report changes in AI mentions, citations, organic visibility, traffic, and leads or revenue where measurable.
Generative engine optimization (GEO), built on sound SEO foundations.
A broader view of brand discovery.
A little clarity.
In a minute.
Find out who’s
getting mentioned.
Before your next
customer asks.
See where your brand stands—and where competitors may already be appearing.